One in eight women will be diagnosed with breast cancer. If we think of all the women in our lives – mothers, grandmothers, aunts, sisters, cousins and friends – chances are we know someone who has battled (or is battling) the disease.
Over 220,000 women and 2,000 men are diagnosed with breast cancer annually in the United States, but we never lose hope. And because of the philanthropic efforts of people like arcHERs Cara Kelly and Kaitlyn Price, we have hope for a cure, early detection, increased awareness, and improved treatment options.
arcHER is an online community for female archers, by women archers. Kelly and Price, 3-D archery stars, founded arcHER with the goal of helping the women’s archery community by providing a platform to connect, inspire and support other female archers. And now they’re supporting all women who have fought and will fight breast cancer with “Aim For a Cure: The Pink Balloon Challenge.”
Pink Balloon ChallengeWho is ready to Aim for a Cure and make a difference this October? October is National Breast Cancer awareness month and arcHER is challenging you to take the Pink Balloon Challenge. Shoot a PINK balloon, challenge your friends, and make a donation to the National Breast Cancer Foundation! #arcHERaim4aCURE #ItsAllAboutHer DONATE HERE: http://fundraise.nbcf.org/arcHER
Posted by arcHER on Thursday, October 1, 2015
The challenge is similar to the ALS ice-bucket challenge, because it’s driven by social engagement. “An arcHER shoots at a pink balloon from any distance while being videotaped, and then states that they’ll donate to the National Breast Cancer Foundation,” Price said.
After sharing their videos on social media and tagging arcHER, participants will challenge fellow archers (men and women) to participate and donate. Social shares drive visibility, which results in more arrowed balloons and donations.
“We have a passion to shoot our bows, and we have a passion to support breast cancer research,” Kelly said. It’s that passion that has made the challenge so successful among the archery community.
Kelly and Price set a goal of raising $1,000 for the National Breast Cancer Foundation. The challenge runs through the end of 2015, and with about two months left, they’re less than $100 from their goal.
arcHERs of all ages are picking up their bows and arrows and donating. For instance, 10-year-old Sammy Price arrowed her balloon from 40 yards away.
Have you challenged your friends to the PINK Balloon Challenge? 10 Year Old Sammy Price nailed this balloon at 40 yards, made a donation and challenged a friend! #LookatthatSMILE #AIM4aCURE #PINKballoonChallenge #arcHERon
Posted by arcHER on Friday, October 2, 2015
“The Challenge is a way for arcHERs to show their support for those they have known or even loved who have fought breast cancer or are currently fighting the battle,” Kelly said. “Take the challenge, nominate your friends, and make the difference in someone’s life who is fighting the breast cancer battle.”
Join the Pink Balloon Challenge by:
- Videoing yourself or a friend arrowing a pink balloon. (Don’t forget to tag arcHER on Facebook!)
- Donating on arcHER’s fundraising page.
- Purchasing an “Aim for a Cure” shirt from the arcHER marketplace. (10 percent of all proceeds go to the National Breast Cancer Foundation)
- Nominating your friends to take the challenge.
“Our main goal is to make as much money as possible for the National Breast Cancer Foundation, make people aware, and pay respect to people we have lost to the disease and the survivors,” Price said.
The Pink Balloon Challenge ends Dec. 31. Blow up a pink balloon, grab your bow and arrow, and join arcHER in the fight for a cure.
Together we can spread hope, healing and awareness. One arrow at a time.