Want to test the newest bows and accessories? Want to shake hands with somebody from your favorite brand? That’s exactly the kind of thing you’ll find at the 2027 Archery & Bowhunting Supershow, taking place Jan. 9-10, 2027, at the Indiana Convention Center!
Unique to other industry events, bowhunting and archery enthusiasts will be among the first to test drive the industry’s newest products, just days after they’re unveiled to ATA member retailers and months before many of them reach store shelves.
“We really enjoyed seeing all the gear and having knowledgeable people there talk to us and show us how it worked,” Ashley Frye, a 2026 attendee, said. “We got so much amazing information and opportunities.”
Last year’s show featured nearly 400 brands, giving attendees the opportunity to see and test the year’s newest products, experience interactive shooting lanes, attend professional seminars, enjoy celebrity appearances and watch some of the sport’s most elite archery competitions. The event returns in 2027 with even more opportunities.
A Day at the Supershow
A day at the Supershow is like walking through an archery and bowhunting theme park, but instead of carnival games, stage shows and roller coasters, we have thousands of products, shooting lanes, archery tournaments, industry celebrities and exciting tutorials. You’ll know you’re in the right place when you walk in the convention center doors and see archers walking the halls with their bows slung over their shoulders, groups of people excitedly pointing at the newest tech in the New Product Launch showcase and smiling faces awaiting you at the check-in desk.
Your first stop will be the ticket desk to check in or buy your tickets on the spot. If you’re there to compete, our helpful staff will point you toward the appropriate halls for your tournament.
Next, walk through the New Product Launch Showcase and marvel at the year’s newest gear, while casting your vote for the top overall products. During the 2026 event, nearly 150 products were submitted to this showcase, with many more being released throughout the week. Attendees will be some of the first in the country to see these products so it’s your chance to get your wish list ready and be at the front of the line when your local shop gets the gear.
Then, enter the show floor and take in the sights. Stop at your favorite brand’s booth to talk directly with the people who designed the gear you trust most, ask them questions and get hands-on with products before they’re available in stores. Curious how the newest release is different than the one you’re currently using? Ask the project engineer at the booth. Are you a diehard fan of a particular brand? Let them know how their bow introduced you to bowhunting.
Need to get off your feet? Attend seminars led by some of the industry’s biggest names. Our Coffee Talks provide the same amount of insider information as the seminars, but they’re more conversational while pulling attendees into the mix. You’ll be able to talk to industry experts about the trouble you’re having maintaining your arrow groups, while reaping the benefits of one-on-one discussions whether you’re in a meeting room or right on the show floor.
Love a spectacle? Then it’s time for a show. Stop by any of the multiple tournaments happening right next door! The NFAA Rushmore Rumble and World Archery Indoor World Series will host their tournaments in the Indiana Convention Center, running alongside the Supershow, while drawing thousands of archers from across the country. These events bring a different kind of energy than the show floor — it’s the kind that comes from competition, friendship and the shared love of the audible thwack after sending arrows downrange. Whether you walk over to watch for a few minutes or plan to take in the full weekend, it’s a great reminder of why we do what we do.
But that’s not all. Stop by the Featured Products area to see even more gear and get yourself a raffle ticket. We’ll be raffling off thousands of dollars’ worth of archery and bowhunting gear to Supershow attendees to benefit Bowhunters United. Last year’s prizes included Rinehart and Morrell targets, new Bowtech, Excalibur and Adams Archery bows, various bow accessories and more!
Finally, you’ll leave the show with a guaranteed freebie. Every attendee will receive a free Bowhunters United membership with their ticket purchase, giving them access to exclusive advocacy updates, industry news, gear discounts and more. Perfect for fans of the phrase “if it’s free it’s for me.”
ATA Show Week at a Glance
ATA Show Week, taking place Jan. 7-10, 2027, features five can’t-miss events under one roof, making it the world’s largest celebration of archery.
– Jan. 7-8: ATA Trade Show (Members Only)
– Jan. 8: S3DA Indoor Open
– Jan. 8-9: Indoor World Series 500 (New for 2027)
– Jan. 9-10: NFAA Rushmore Rumble
– Jan. 9-10: Archery & Bowhunting Supershow
With thousands of archery and bowhunting products from hundreds of the industry’s top brands, alongside product demonstrations, educational sessions, live competitions and exclusive giveaways, there’s something for everyone at the Supershow.
Get Tickets Now!
To learn more about the Archery & Bowhunting Supershow and purchase tickets, visit archerytrade.org/supershow. General ATA Show Week information can be found at atashow.com.
Interested in Exhibiting or Sponsorship Opportunities?
To learn more about exhibiting and sponsorship opportunities throughout ATA Show Week, visit www.archerytrade.org/exhibitor or contact ATA Sales Manager Eric Dobberfuhl at ericdobberfuhl@archerytrade.org or (507) 233-8142.
